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Every enterprise everywhere competes for attention and commitment.

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BRAND BUILDING​

HRG brand building is where our background in business and nonprofits combines for your benefit. We’ve launched and built global brands and now we’ve designed a way to get people paying attention to your mission, in your market.  

HRG can help you:​

  1. Raise awareness

  2. Raise funds

  3. Drive membership

  4. Recruit volunteers

  5. Promote services

Is your brand relevant and competitive? 

 

You may know your brand - who you are, what you do, what value you add and to whom - but the marketplace around you keeps changing, often affecting your place in it.  

 

We work with your leadership, board and team to lock on what you alone own and what only you can offer to donors and your community.  

 

Then we can make your brand relevant and competitive.      

 

  • Determine, revisit, refresh your brand

  • The unique value only you can offer

  • And step one toward building loyalty

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A plan to tell your story

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Whether you want more donors, volunteers or members, or to promote your services, you need to stand out in a world that is beyond busy.  

 

HRG will help you promote your brand and call to action:

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  1. Define your marketing goals (grow donors, volunteers, members, service users)

  2. Understand your target audiences (what they want, where they might listen)

  3. Craft your key messages

  4. Develop tactics (web, social, advertising, mail), timelines and ownership

  5. Test performance against projections

The payoff is loyalty

Your brand can become a force for good. Through strategic communications, target audiences will understand why they should pay attention to you, why they should care and why they should donate, volunteer and tell others about the good work you do.

 

From attention we build engagement and from engagement we build loyalty.  

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  • Three Intervals included with every brand building 

  • Track performance and make necessary adjustments

  • Turn attention to loyalty (donors, volunteers, members.)

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What you get.

  • An HRG partner able to build your brand - and results - no matter where you stand today. ​

  • Comprehensive analysis of your brand, marketing plan, tactics, materials and outcomes.  

  • Service at the level you need and want, from specific to comprehensive. 

  • Three Intervals - our phased follow-up.

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